Lot / Architecten is an experimental, interdisciplinary architectural collective based in Vienna. For the brand, we designed the logo, corporate identity, posters, presentation boards, and print communication materials.
The visual language bridges the technical nature of architecture with creative expression. The logo — built around a plus sign — highlights collaboration and collective authorship, integrated within a grid reminiscent of engineering aesthetics.
Presentation materials combine technical drawings with graphic elements, creating a strong visual link between architectural logic and design storytelling.
A pastel color-coded filing system enhances archiving while ensuring visual consistency.
Different material textures — from transparency to gradient and opacity — evoke fluidity between physical and digital spaces.
This identity system not only defines the brand visually, but also serves as a design manifesto for the collective.
To keep up with our current projects, creative processes, and internal agency developments,
follow us on social media.
